3 Reasons Why "No-Brand" Brand Muji Succeeds in Malaysia

Muji opened its first shop in Malaysia in 2012, the first of what was to become four stores in the country.

Majority of Malaysians Want Illegal Trade of Cigarettes Stopped.

An overwhelming majority of Malaysians want the Government to stop the supply of cheap constraband ciggarettes.

Confusion to Clarity: How Brands Help Purchase Decision with "Search".

From curiosity and confusion to clarity and conviction, people often struggle to find trusted touchpoints that will guide them along the nonlinear customer journey.

2.1 Million Malaysians: Under-Employed, With Their Purchase

A staggering 580,000 households have already dropped from the M40 group into the B40 category, adding that 639,800 households have been classified as ‘poor’ as of 2020.

Average Percentile Rank Of Emotional Response To Ads

Internet-connected TV is empowering viewers and shaking up the ad industry. These devices bring with them the full power of digital advertising in a medium delivered to the living rooms of consumers, on their terms.

Latest Trends in Pacific Research 2019

How has market research fared in Asia-Pacific in the last year?