Yazid is a "Quali" specialist with solid quantitative backing, delivering expert advice from the benefits of both skillsets. He has worked across many markets, spanning across the Asian region and USA. He began his journey in market research with Frank Small before talking the helm as Managing Director at Research International and later TNS Malaysia before co-founding Green Zebras.
With more than 30 years of extensive experience in various industries including FMCGs, Energy & Utilities, Travel & Tourism, Sports & Recreation, Automative, Financial Services & Insurance, Social Studies and Telecommunications to name a few, he brings with him a wealth of experience for all his clients.
Nothing drives him more than working directly with clients to jointly discover new insights that create value and deliver in-depth, creative insights for fact-based commercial recommendations, specifically for business strategy development.
"Spotting trends and patterns is a mix of art and science"
Steve started his career in quantitative marketing research in the UK in the 1990s. After moving to Hong Kong in the late 90s, Steve became the Managing Director of Synovate Malaysia in 2001, building the business over time. He continued to lead the merged entity now known as Ipsos Malaysia until 2014. Later that year, he co-founded Green Zebras, with a mission to create a market research company “of a different stripe”.
Green Zebras has now grown into one of the top research agencies in Malaysia and Asia, with a strong emphasis on senior consultancy, a results-oriented approach and a contemporary way to approaching market research problems.
He has been featured in various media such as the Quirk's Marketing Research Media, The Edge, The Star and many more.
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