Market research has changed, and we’re not just talking about methodologies. What does market research encompass? Who provides it? Who buys it?

The answers for these questions today are very different from the answers of 20 years ago. Many traditional big-box market research agencies still cling to the business models, habits and client solutions from the past two decades.

Green Zebras was founded to be a clarion call for the new type of market research agency:

• One that is boutique-intimate, but global in outlook. One that confidently embraces new technology, for increasingly this is transforming business as we know it, and where our clients need the most answers and guidance.

• One whose mission is to make sense of information, provide only insights that truly matter, and implement recommendations in partnership with the client.

• One that is unafraid to change, adapt and grow.

Green Zebras is proud to be part of the new breed of agencies that aim to make market research truly relevant to the 21st century.