Majority of Malaysians Want Illegal Trade of Cigarettes Stopped

On December 20th In Market research, Press Release





KUALA LUMPUR, December 2019 – An overwhelming majority of Malaysians (93%) want the Government to stop the supply of cheap contraband cigarettes. A large percentage of parents (93%), teachers (98%), healthcare professionals (97%) and even smokers (88%) said in a survey that they would support the Government in taking action to stop criminal elements from supplying cheap contraband cigarettes into the country.

These findings came from the Malaysian Perception of Smoking and Vaping Survey, a recent opinion poll conducted by Green Zebras, a leading market research company in Malaysia. In an effort to gain insights into what Malaysians think about cheap contraband cigarettes impacting the country, the poll also found that over half (61%) of those surveyed say that the Government is currently not doing enough to prevent this serious problem.

In fact, 89% of all respondents believe that losses to taxpayers from cheap contraband cigarettes amounting to over RM5 billion in 2018 (and likely to increase every year) is a grave concern to the Malaysian economy.


Steve Murphy, Managing Director & Co-founder of Green Zebras Sdn Bhd, said, “Our survey shows that Malaysians are well aware of the prevalence of cheap contraband cigarettes in Malaysia and are holding the Government accountable for putting an end to this nationwide scourge.”

“Unfortunately, many felt that the Government is currently not doing enough to address this problem. Its lack of action so far has led Malaysians to believe that the problem can only get worse in the 

Green Zebras’ Malaysian Perception on Smoking and Vaping Survey comprised of a sample size of 1,010 Malaysian adults and is reflective of the perception of all Malaysian adults across Peninsular Malaysia.

About Green Zebras

Green Zebras is a unique boutique market research agency in Malaysia that offers insightful quantitative and qualitative market research solutions. The firm consists of a network of senior professionals drawn from big market research companies, big brands, and academia. Green Zebras offers an evolving assortment of traditional, alternative, and digitally driven market research solutions from all over the world.

Issued by: Green Zebras Sdn Bhd